IESF and MEI Partner to Support the Development of Esports in China

The International Esports Federation (IESF) and Major Events International (MEI) are delighted to announce the signing of a Memorandum of Understanding (MoU) to further the development of professional Esports in China.

At a time where the Esports industry is growing exponentially year on year, the MoU aims to support IESF’s strategy to expand responsible gaming in China. China has been a member of IESF since 2016. This involves promoting wider participation, hosting more competitions and creating a stronger brand presence. IESF will have access to MEI’s strong local presence in China and work together with MEI’s Chinese regional office to achieve these objectives.

IESF Secretary General Boban Totovski said: “MEI brings together Rights Holders and Host Cities with the support of their commercial company network. This provides a platform for our development and engagement in China and is a formula that IESF embraces, enhancing our philosophy of collaboration and partnership. This is the reason why we decided to choose MEI as our support partner for such a strategic market as China.”

MEI Chief Executive Officer Dennis Mills, said: “We have been incredibly impressed with the ambition and clearly articulated global strategy of the IESF leadership team. Building on their support to our Summits and helping them identify sponsors for their own activities, this China-focused project is a logical next step in our relationship. MEI routine operations in China involve support to significant sports related infrastructure, effective event hosting as well as attracting iconic World Championships, so the IESF relationship is entirely compatible with these existing objectives.

International Esports Federation :

IESF is the unifying body for World Esports. Founded in 2008 by nine-member nations, IESF is currently composed of 106-member nations across five continents. IESF is the only International Federation that brings together all Esports stakeholders to achieve a united ecosystem for the development of sustainable and responsible gaming worldwide. The IESF Esports World Championship is the biggest multi-sport spectacle of Esports in the world. IESF also organizes the annual Global Esports Executive Summit in order to support the highest standard of Esports governance worldwide.

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Major Events International :

MEI specialises in helping International Federations, Host Cities, Commercial Companies and Government Agencies succeed in the opportunities arising from bidding and hosting Sports events. MEI provide an interface between these organisations and those that they want to engage with to help them achieve their objectives. A single point of contact for support delivers a key account manager and where necessary a local presence in host countries backed by a higher international market profile.

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Originally published on: Wed, 04 Aug 2021 11:48:05 +0000